Intellectual Property in Canadian Manufacturing Industry Essay

Licensed innovation in Canadian Manufacturing Industry - Essay Example The exact writing is likewise restricted somewhat. This is the explanation that our comprehension of IP is underneath palatable level. The licenses of IP organization are considered as defenders of protected innovation as Canada has a background marked by licensed innovation foundation. In the year 1867, Canada was made as organization and its absolute first patent act begins from the year 1869. Directly after its starting the Patent Act used to modify a few times in the only remaining century. As of late there were significant changes occurred. Canada has additionally relinquished its first to create patent framework for first to record framework on first October 1989. The necessities identified with uncover licenses to open are altered. The length is likewise changed among different revisions of patent act arrangements. There is a next to no data accessible with respect to effect of Canadian patent framework on Canada’s economy on the grounds that there are changes made to t he enactment in the year 1989 and how can it influenced the economy of Canada; this data is yet to be uncovered or investigated. In the worldwide exchange and venture strategy the IPR issue has caught the consideration. The consideration can be unmistakably recognized where the incorporation of arrangements on TRIPs inside multilateral exchange strategy were occurring. The verifiable strategy accept the distinctions in IPRs worldwide and these distinctions influence the venture streams and universal exchange. Protected innovation is accessible in various structures like licenses, trademarks, copyright and so forth and it is considered as a firm’s property. The abuse of this IP can be upgraded by means of worldwide showcasing procedures. IP can be exchanged by... This exposition attempts to build up, how the system of licensed innovation assurance can animate the imaginative thoughts just as information in Canada, alongside guaranteeing the entrance to the developments in a prudent or reasonable manner. IP rights or IPRs are considered as significant source in giving assistance to makers and trailblazers with the goal that the pioneers could get a compensation back in return of their creativities. IP gives showcase eliteness to trend-setters so they can get benefits for their imaginative thoughts. IP is additionally engaged with giving insurance to licensed innovation as security is a significant perspective since Canadians get the advantages of the information and inventiveness. The ideal degree of IP insurance can make the commitments to the information base economy of Canada. The majority of the organizations in Canada have a high assessment of the adequacy and proficiency of IP insurance, 66.9% of assembling firms in Canada use at any rate one of numerous IPRs. Association use IP assurance feel effective workplace as contrasted and firms who have no clue about IP insurance framework, additionally the firm utilizing IP security advanced the thoughts more every now and again than the organizations who didn't and the last utilize these instruments more than non-pioneers. The extent of firms that utilization IPRs is expanding with firm size. Firms working in the low-tech other division are at most minimal degree of IPR clients. There must be a consolation for little and medium estimated firms for the use of IP insurance;

How to Choose a Good Book Essay

At the point when grown-ups select books for youngsters, we need to choose great ones. The issue is, we’re not in every case sure what a â€Å"good book† implies and simply will in general pick be gainful and alluring for youthful perusers. We continue onward, now and then uninformed of how we use to figure out what is â€Å"good.† Grown-ups pick the books as indicated by a standard-a models that we may not know precisely why we settle on our decisions, considering the predispositions we react to most: The exercises the books instruct, those huge vivid outlines, the nonattendance of cruelty, terror factor and swearing, the straightforward jargon utilized, the natural substance introduced to the composition of the kid and the political accuracy it brings to the table where are here and there tight and misinformed, motivation to be an issue inside how they pick. For certain individuals be that as it may, it is an important interesting point on how perusers react to a specific book so as to perceive whether it is â€Å"good† or â€Å"not†. Anyway this raises the alternate points of view introduced upon the books since all individuals think in various manners. How the perusers are pulled in to a book relies upon the excusing capacity of their psyches with respect to a theme. Accordingly considering a reality that the â€Å"goodness† of a book relies upon how the peruser remarks upon it. The nature of the book is reflected from how a basic examination assesses the book’s style and language, character, plot, setting, subject, tone, perspective, outlines, temperament, pacing, structure and format, and exactness. Which are all essential to consider. Pundits center generally around how words are picked and masterminded, interesting and acceptable methods of portrayals, the all out result of the story as the contention happens, and how the writer plans upon the control of the readers’ creative mind to make the enthusiastic reality valid. The flavor of how perusers pick a type of a story is additionally changed. For a certain something, the multi-granted Wind in Willows is decided to be quality literatureâ for kids as it outlines the four fundamental characters, contains fulfilling activity groupings and is told in a rich, fluctuated language. Be that as it may, a few youngsters tend to not end up charmed in the story when they attempted to understand it. Goosebumps books then again had won no artistic honors but then a large number of kids sail through the arrangement and report that every goosebump story is a decent book, ignoring likewise the way that a few grown-ups may imagine that youngsters that read such equation based, shallow stories ought to in any event feel disgrace for doing as such. At long last, the subject of â€Å"good book† doesn't rely upon grants it asserted, titles that have substantiated themselves additional time and the most elevated deal figures. The main rundown we can trust without reservation is our own.

Cabin Crew

Answers for the Cabin Crew Final Interview by Kara Grand www. FllghtAttendantCentral. Com 2011 Flight Attendant Central. All rights saved. Welcome to Flight Attendant Central! This exceptional 25 Questions and Answers report is an amazing asset while getting ready for your meeting. I assembled this rundown dependent on the most regularly asked lodge group last Interview inquiries. You will discover the inquiries, the rules on what your answer ought to or ought not be and an example answer. Have likewise Included a clear region at each question where o have the space to fill in your answer as it applies to your experience.I am parting with this to help the same number of individuals as I can. I accept that the more you give, the more you get. The way to achievement in your lodge team appraisal day is readiness. Realizing what's in store and indicating as well as can be expected be are urgent factors simultaneously. I trust this guide gives you a view into a portion of the significant things you have to consider as you get ready for your last meeting. I am additionally anticipating sharing significantly increasingly incredible preparing and data with you! See you up there, Kara Grand Creator, FllghtAttendantCentral 1. Inform me regarding yourself. Make sure to remain proficient during your last interview.This question is intended to get some information about your vocation and nitty gritty work history. It isn't about your youth, home or pastimes. Recall that you are being met for a lodge group Job, so your reaction ought to be centered around the significant client support Job understanding. Attempt to keep it short, this inquiry is Just a friendly exchange. Try not to uncover data that you don't need your future manager to know. Test ANSWER ‘l have been working for as long as 4 years for Company A. I began as low maintenance junior deals relate and have been elevated to senior deals partner and latest to store associate manager.Meanwhile I moved on from C ollege B with a significant in Economical Studies. ‘ YOUR ANSWER www. FlightAttendantCentral. Com 0 2011 Flight Attendant Central. All rights held. 2. For what reason would you like to work for our aircraft? Try not to go to your meeting without doing some examination about the organization you might want to work for. Peruse their site and read the ‘About us' or ‘History segments. The initial segment of the appraisal day comprises of a progression of enlightening recordings about he carrier, how it was made, plans of extension, money related outcomes, life in their city, profession possibilities and other significant information.Take a few notes and audit them before your last meeting. You don't think a lot about, be straightforward and let them know so. ‘I realize that your organization has been one of the quickest developing carriers on the planet, with various honors won (give a few models here) and receptiveness towards social assorted variety. I would be respected to be a piece of such a driven group. ‘ 3. Educate me concerning your fantasy Job. Avoid a particular Job. On the off chance that you state another Job, you will give a feeling that you may be disappointed with he lodge team Job. In the event that you state lodge group, at that point your believability may be questioned.Talk about the positive angles that the Job will bring to your life instead of naming a position. ‘My dream Job will offer me the chance to travel and find new societies and fascinating individuals. The Job gets me eager to awaken each day, go to work and continually gain some new useful knowledge. ‘ 4. Accomplish you work better in a group or alone? This isn't a simple inquiry to reply, anyway it is much of the time asked during conclusive meetings. You are meeting for a lodge team position. A key prerequisite for this Job is group ark. Try not to answer ‘It relies upon the circumstance'. L like to work in a gathering, yet I likewi se appreciate having a piece of the work that is my moral duty. ‘ 5. How might your companions or colleagues depict you? Set up certain statements from your colleagues or companions. Remain concentrated on the abilities and qualities that are significant for the lodge group Job. Try not to get into long anecdotes about your companions or associates. ‘Both my companions and associates would state that I am a dependable person. They all realize that they can rely on me to tune in to their issues and attempt to assist them with finding an answer. Blunders he knows in light of the fact that my region was in every case clean and I never ventured out from home cleaning up the days work. ‘ 6. Educate me regarding when you helped somebody. Be set up with certain instances of circumstances when you helped either a client or a partner. Remain concentrated on the necessary aptitudes for the lodge group position. Utilize the names of your partners or clients. ‘Mrs.. Smit h, a standard visitor in our inn has Just checked in together with her niece and twin children. We were not educated that the infants will require dozing bunks, so the courses of action have not been done and we just had one bed available.I conversed with our director and clarified the circumstance. We requested another bunk that was conveyed around the same time, so I ensured that the room was orchestrated, together with complimentary toys and covers and the calendar of the sitter. The two Mrs.. Smith and her niece were extremely appreciative, and my administrator likewise adulated my endeavors. ‘ 7. Enlighten me regarding a period you made a recommendation to improve business. Discussion about the time you gave a recommendation that was additionally used to profit the organization. Try not to inform the questioners regarding recommendations that were disregarded at the time just to be executed later.If this never transpired, at that point answer sincerely and center rather a round the productivity of the organization you worked for. ‘In the café I worked we used to have sugar packs on each table. We were expending a ton of those bundles each week. I proposed to my administrator that we present sugar blocks on the plate when we serve espresso or tea. He revealed to me that this cut the sugar utilization in the café by half and the new set-up looked pleasant. ‘ 8. Enlighten me regarding the best time you at any point experienced at work. Talk about a fruitful venture you appreciated finishing, not the working environment cafeteria ranks.Take this opportunity to strengthen your cooperative person aptitudes. Keep the appropriate response short and expert. ‘Every December we have a ‘sales individual of the year' rivalry. A year ago, the business partners separated into 2 groups and we had our own opposition to see who sells the most. We had some good times making day by day diagrams and presenting them for everybody on observe. We s old so much that month, we turned into the top rated store and we were totally lauded by our director. ‘ 9. What are your qualities? The questioner anticipates that you should give instances of how you have exceeded expectations in your past Jobs.Prepare 4 or 5 characteristics that are significant for the lodge team position and be set up to likewise give instances of when you showed these qualities. Discussion about your qualities in the region of client support, cooperation, correspondence, tender loving care or critical thinking. Try not to talk about your qualities outside your work region. ‘l am a cooperative person with great scrupulousness. I offer customized assistance to my clients while intending to go past all desires and guarantee that my clients get the most ideal help. I likewise can adjust in a quick paced condition. 10. What are your shortcomings? Try not to give data which could hurt your expert picture or abatement your odds of landing the Position. Rev eal a shortcoming just when you have found a way to make up for it. Depict a test a how you conquered it, expressing what you mastered during the procedure. Try not to state that you have no shortcoming. ‘l feel that my tender loving care is my shortcoming. I need everything to be great. Now and again I get so got up to speed in little subtleties that I neglect to see the 10,000 foot view. Let was called attention to me and I had the option to improve myself.I am currently continually discovering says to adjust both the subtleties and the general circumstance. ‘ 11. Educate me concerning when you needed to manage a colleague who wasn't doing his/a lot of the work. What did you do and what was the result? Keep your answer proficient, short and clear. Concentrate more on what you did to manage the circumstance, as opposed to the amount you positive experience. ‘Sofia was my day of work associate. During lunch administration I saw her being delayed to take requests an d take care of the new clients. I needed to step in her general vicinity and do some portion of her work. After the administration was over I asked her what was happening.I discovered that her ornamented was gravely sick and she Just got the news that morning. I got her out for the following days until she felt much improved. She valued my readiness to accomplish something for her and we are presently working very well together, taking additional work from one another at whatever point is vital. ‘ 12. Educate me concerning a period you misconceived an individual. Utilize a model where you belittled someone, as opposed to a model when you imagined that someone was dependable and at long last they disillusioned you. End your answer with an outline of what your gained from the experience. ‘Our office kid was an exceptionally timid and held person.One day I began to converse with him and I discovered that he was really an architect in his nation, yet came here to give a supe rior future to his kids. He was carrying out the Responsibility to become familiar with the language better and comprehend our way of life. We became companions and he was in any event, offering me guidance with a portion of the ventures I was taking a shot at. I recounted to my administrator his story, and following 1 year he was allowed to meet. Presently he is working in the arranging division. I figured out how to never Judge someone Just by the Job they are doing. ‘ 13. Enlighten me regarding a test at work you confronted and defeated recently.Talk about the objections you comprehended, issues you needed to arrange, clashes that you needed to determine. Concentrate on the critical thinking, not on the difficult itself. Try not to put any other individual in a terrible light. ‘We got another PC programming th

Social Security Act Essay - 686 Words

The Social Security Act of 1935, signed by Franklin D. Roosevelt, created a program that included social insurance programs, as well as public assistance. Both programs came about due to the depression and were created as part of the New Deal to benefit the citizens who needed assistance. While both programs were created to assist the public, each program had different eligibility requirements and accomplished different tasks. Social insurance programs were designed to provide continuing income to citizens over 65 after retirement, health benefits and provide benefits for the unemployed, survivors and disabled. Social insurance programs are non-means tested, work based and incorporate a large number of people while public assistance†¦show more content†¦In the 1960’s the ADC ballooned into Aid to Dependent Families and Children allowing the stipend to increase to involve the caregiver. The Families used ADFC income to pay for expenses such as rent, utilities, food an d other needs (hhs.state.ne.us,2009). ADFC discouraged marriage, pursuing a job which created a dependency on the program. By 1996, TANF was created to replace ADFC and created caps on the system. TANF is public assistance that requires participants to maintain a job and they can only receive benefits for a total of five years. People who qualify for TANF fall under the public’s eye as having a worthiness problem (N. Reid, personal communication, November, 2010). People tend to judge recipients of TANF creating harsh criticism about the program. Another program was Supplemental Security Income (SSI) program it was established to provide a minimum income for the disabled, blind and older Americans. This program works to help recipients with vocational skills therefore they can seek work opportunities. This is one of the least criticized programs by the public because the recipients are physically â€Å"worthy† of their benefits (J. Marx, 2004). The last major public assistance program is General Assistance which is a program that provides help for people who do not qualify for other areas of federal assistance. Each state has their own requirements for eligibility for general assistance services. This programShow MoreRelatedThe Social Security Act1240 Words   |  5 PagesA. Is Shirley Caretaker disabled within the meaning of the Social Security Act in that she meets the requirements of the disabling listing for 12.04 affective disorders in 20 C.F.R. Appendix 1 to Subpart P of Part 404-Listing of impairments? With respect the answer is yes for the reasons stated in the Argument section of this brief. B. Is Shirley Caretaker disabled within the meaning of the Social Security Act in that she meets the combined requirements of the listings for 1.01 and 1.02(a)(b)Read MoreThe Social Security Act Of 19351496 Words   |  6 PagesIntroduction The Social Security Act of 1935 [H.R. 7260] was a bill that was signed on August 14, 1935 by President, Franklin D. Roosevelt. The act was established to help the elderly, disabled, or families who have lost a parent or spouse. The Social Security Act also known as SSA, was created to provide disadvantaged populations federal benefits. The act has a total of eleven titles ranging from the topics of the elderly, unemployed, child welfare, public health, and the blind. This paper willRead MoreSocial Security Act Of 1930908 Words   |  4 PagesSocial Security Act In 1930’s the Great Depression triggered a crises in the nation’s economic life. The Great Depression left millions of people unemployed and penniless. People consider leaving their farms behind to work in the cities factories to send money home. But as they grow into their new lifestyles the aging parent would stay behind to keep their dream of landowner ship. The seniors would be left in the hardest times of need living off the land. President Roosevelt’s New Deal was createdRead MoreThe Social Security Act Of 19351623 Words   |  7 Pages The Social Security Act of 1935 brought about several changes in the world. The Social Security Act of 1935 bill was passed on April 14, 1935 and signed into law on August 14, 1935 with President Franklin D. Roosevelt in office. The Social Security Act was established to assist the elderly, old-aged workers, individuals involved in industrial accidents, unemployment insurance, the blind, and the physically and mental ly disabled. Efforts in getting the Social Security Act of 1935 passed involvedRead MoreThe Social Security Act Of 19351679 Words   |  7 PagesThe passing of the Social Security Act generated a social insurance program that protected a multiplicity of people by supplying a monthly benefit to societal individuals age 65 and older who were no longer actively working; it was a means of income to individuals once they retired and was based on the person’s payroll tax contribution (Martin Weaver, 2005). The longer amount of years a person was employed, the higher their benefit amount is set to be. Social weighing was a method they used toRead MoreSocial Security Act Of 19352184 Words   |  9 Pages In August 14, 1935 Social Security was established by the founder of Franklin D. Roosevelt. Social Security had a program known as social insurance for what it consists of retirement, disability, and survivors’ benefits. Those benefits included taxes. Let’s go back in time and explore the history and issues that were involved in social security. (Social security of United States) Before the 1930’s, the great depression in the 1929 became an issue for the economy as well as the stock market crashedRead MoreSocial Security Act And Related Laws845 Words   |  4 PagesIn January 1935, President Franklin D Roosevelt presented his Social Security Act to Congress. The draft of the Administration bill was the beginning for the legislative attention to the Social Security in 1935. Social Security was introduced to help retired workers receive retirement payments. The Social Security Act and related laws establish a number of programs that have the following basic purposes: (Social Security Administration, 2006) A. To provide for the material needs of individuals andRead MoreSocial Security Act Of 19351167 Words   |  5 PagesSocial Security Act of 1935 We all can agree that in the past years there has been many events that has impacted America. One ever lasting effect was left by the Social Security Act of 1935. The Social Security programs are designed to protect individual families from income loss due to unemployment, sickness, old age, death, and to improve citizens welfare (Why Social Security?2015). Through public service and economic assistance, with a task of raising a family. Leaving a huge impact on AmericaRead MoreEssay The Social Security Act and its Beginnings634 Words   |  3 Pages2011, 3.2). Enacted in 1935, the Preamble of the Social Security Act stated that it was: An act to provide for the general welfare by establishing a system of Federal old-age benefits, and by enabling the several States to make more adequate provision for aged persons, blind persons, dependent and crippled children, maternal and child welfare, public health, and the administration of their unemployment compensation laws (Official Social Security Website, N.D.). These are the people who have theRead MoreThe Social Security Act Of 19351541 Words   |  7 PagesHistory Social Security has strayed from the first bill that was signed by President F. Roosevelt 80 years ago. The Social Security Act was signed by FDR on 8/14/35. Taxes were collected for the first time in January 1937 and the first one-time, lump-sum payments were made that same month. Regular ongoing monthly benefits started in January 1940... The term was first used in the U.S. by Abraham Epstein in connection with his group, the American Association for Social Security. Originally, the Social

Freud and Bataille Essay - 1462 Words

Sigmund Freud, Civilization and its Discontents (1930) * Georges Bataille, â€Å"The Pineal Eye† (1927-1930) First Paper Due: What is Freud’s central thesis in Civilization and Its Discontents? What evidence does he use to support his argument? How might Bataille’s work confirm or refute Freud’s central argument(s) in Civilization and Its Discontents? Using Freud’s book as a methodological tool, analyze and interpret Bataille’s writing—what does it demonstrate or suggest about the fate of the psyche in the modern world? In one respect, there is no difference in Sigmund Freud’s â€Å"Civilization and Its Discontents† (1929), and in Georges Bataille’s â€Å"The Pineal Eye† (1927-1930) in that both authors display interest in the disciplines of†¦show more content†¦He presents many examples throughout his essay demonstrating how â€Å"things can cause a disturbance to oneself. For instance he writes: â€Å"I can at any rate listen without taking umbrage to those critics who aver that when one surveys the aims of civilization and the means it employs, one is bound to conclude that the whole thing is not worth the effort and that in the end it can only produce a state of things which no individual will be able to bear† (pgs. 39-40). This is a far cry from Bataille’s â€Å"The Pineal Eye† in that Bataille uses mythology as a basis to discipline the mind verses reason verses form rather than a scientific method. Bataille rebels against science for its advancement where Freud welcomes science with open arms. In this coming statement made by Bataille, it appears that he is mocking Freud (a doctor of science) for replacing mythology with scientific methods: â€Å"Science, proceeding on the basis of a mystical conception of the universe, has separated the constituent elements of the universe into two profoundly distinct classes: it has elaborated, through assimilation, the necessary and practical parts, transforming a mental activity, which previously was only an instrument of exploitation, into an activity useful for man’sShow MoreRelatedSurrealism, And A New Mode Of Pure Expression1562 Words   |  7 Pagescolleague Philippe Soupault in homage to Guillaume Apollinaire, someone whom they believed had followed the discipline, and he explains the phenomenon in detail so that more can become aware and utilize the technique. Drawing heavy influences from Sigmund Freud and Karl Marx, Breto n reveals to us the limitless opportunities of surrealism and how it frees us from everyday reality, similar to how the exoteric texts challenged us to question our beliefs. I The first â€Å"Manifesto of Surrealism† was published inRead MoreRepresentation of Death through Texts1149 Words   |  5 PagesGoodwin, Sarah. Eds. (1993) Death and Representation. The John Hopkins University Press. Bronthen, Elisabeth. (1992) Over her Dead Body: Death, Femininity and the aesthetic. Manchester University Press. Freud, Sigmund. ‘The Uncanny.’ The Standard Edition of the Complete Psychological Works of Sigmund Freud. Ed. James Strachey, et al. Vol. 17. London: Hogarth Press, 1955. Gottlieb, Evan. (2013) ‘Zombie Babies and Frankenstein: Why Pop Culture Still Hesitates to Depict Undead Kids’ Huffington Post [online]Read MoreCleanth Brookss Essay Irony as a Principle of Structure9125 Words   |  37 Pageshave been comfortable simply interpreting literature rather than writing explicitly about methodology and philosophical presumptions.[edit] Key 20th-century texts * Benedetto Croce: Aesthetic * A. C. Bradley: Poetry for Poetrys Sake * Sigmund Freud: Creative Writers and Daydreaming * Ferdinand de Saussure: Course in General Linguistics * Claude Là ©vi-Strauss: The Structural Study of Myth * T. E. Hulme: Romanticism and Classicism; Bergsons Theory of Art * Walter Benjamin: On Language as

Marketing Strategy Marketing Strategies - 871 Words

Purpose and Overview The purpose of this case analysis report for Mistine, direct selling in Thailand Cosmetic Market looks into the marketing strategies focus. The report includes external opportunities and threats as well as strengths that are to be discussed here. The external opportunities include new markets and new product and service development. External threats include growing competition and lower profitability external business risks. The weakness are high prices are possible, investments in research and development, brand portfolio, competitive market, future debt rating, cost structure and small business units. Internal strengths include domestic market and qualified workforce. The marketing strategies recommended related to the focus of this report and are based on the SWOT analysis are included. They are product strategy, distribution strategy, promotion and pricing strategies. Summary of Our Past and Current Situations Current Situation The current situation of the firm’s market can be looked in the following categories; The economic environment in the market is so resilient in the face of world economic uncertainty. There is economic freedom in the industry and this will work in favor of the organization. This is because the deficit-cutting efforts have managed to control public spending in the market to level of 70%. The labor reforms that have helped increase working hour flexibility are also in place. AccordingShow MoreRelatedMarketing Strategy1138 Words   |  5 PagesChapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 DaytonaRead MoreMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Strategies For Uber s Marketing Strategy1786 Words   |  8 PagesCurrent Marketing Strategy By December 2015, Uber has raised total equity funding of $6.61 billion in 12 rounds from 52 investors (Exhibit 2: Uber’s Investment Rounds) (CrunchBase, 2015). Compared to its seed capital of $200,000, the company has expanded enormously in these few years. Besides its evolving service lines, Uber is actively investing and developing marketing campaigns. This is highly related to Uber’s success in attracting customers, which is the most important revenue stream of theRead MoreMarketing Plan For A Marketing Strategy Essay906 Words   |  4 Pagesestimates and financials required for the proper and effective conduct of this marketing plan throughout calendar year 2016 by On-Target of SoCal can best be broken down and expressed within the following three major categories; implied, specified, and shared marketing activities. Each of which will be further addressed in the following paragraphs. Implied Marketing Tasks The Implied Marketing Tasks include all those marketing activities conducted directly and routinely by the entire staff of On-TargetRead MoreMarketing : Direct Marketing Strategies Essay1037 Words   |  5 PagesDIRECT MARKETING Direct Marketing is a form of advert in which a producer of one business introduces physical materials on market to consumers or other business entities and informs them about the services or products in stalk for them. The producer addresses customers through different channels such as mail, e-mail, phone, in person, etc. When one engages in direct market, he/she is not expected to make general adverts like the adverts on billboards to promote a brand or make people aware of theRead MoreMarketing Plan For A Marketing Strategy1897 Words   |  8 PagesMarketing plans are essential to businesses and companies in terms of coming up with a meticulous plan to market and advertise products, such as food brands you would see on supermarket shelves. For example, marketing and advertising highly revolves around a marketing plan as it plays an important role in organising and facilitating a marketing campaign (Kotler et al., 2009). Marketing plans consist of multiple different components/sec tions which, when put together form the overall plan as a wholeRead MoreAmazons Marketing Strategy1993 Words   |  8 PagesAbstract The purpose of this paper is to evaluate the marketing process of online retailer Amazon.com, Inc. Amazon.com provides a number of retail services as well as web and storage services. The corporate strategy framework, as discussed in Cravens amp; Piercy’s Strategic Marketing text, will be used to examine the background of the company and define its current position. The corporate framework includes the following: (1) corporate vision (2) corporate objectives toward vision (3) resourcesRead MoreThe Marketing Strategy Of Walmart1496 Words   |  6 Pagesrecognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. HoweverRead MoreDells Marketing Strategy1802 Words   |  8 Pagesalways been careful in sustaining its marketing strategy of providing standard-based computing solutions (Official Website 2004). Today Dell is the third largest computer manufacturer in the world. On January 2004 Dell reports net revenue approximately $41,444 millions and 46000 employees (Annual report 2004). Marketing Environment Dells strategy is global. It realizes that being closer to the customers is essential in carrying out its marketing strategies as well as in enabling it to build customerRead MoreThe Marketing Strategy Of Walmart Essay1748 Words   |  7 Pagesdepartment where they work in (Sang-Hung, 2006). This is a great marketing strategy, because it doesn’t allow the consumer to feel that they are walking throughout the store without constant assistant. There are also employees who job is to provide the consumer with samples of products throughout the store on a daily basis, this allows the consumer to try the product before they buy it (Sang-Hung, 2006). This marketing strategy can be used as a survey technique that measure whether the product

Marketing For Managers Free-Sample for Students-Myassignmenthelp

Question: Analyze the "Marketing and Competitive Environment" of a University Brand. Answer: Introduction Higher education in Australia has been by so far impacted by competition. The increase in competition in this sector calls for all learning institutions to review their marketing strategies (Bodlaj, 2012). The University of Melbourne is among the learning institutions that have realized there is the need to scrutinize the market and come up with better marketing strategies. This university aims to be one among the finest universities in the world (Fromm Garton, 2013). Growing esteem is its strategy for attaining high regard and for establishing a distinctive contribution to the society. The University seeks to meet the increasing demand for higher education through expanding to different parts of the country and investing in modern technology and innovation. Background The University of Melbourne which was formally known as Melbourne University is a public research university in Australia (Fromm Garton, 2013). This institution was founded in 1853 and is located in Melbourne. To meet its motto of To grow in the esteem of future generation, this university has been offering different courses that match the current and future demand of the job market. Market Summary The Australian education market has grown and is estimated to continue growing in the future (Mustafa., 2015). This growth has been triggered by the increase in demand for post-secondary education. As time goes on, both the government and investors have realized that during this period of digital age, people have comprehended that the only way they get attain better jobs is through undergoing higher education. This factor is making investors to view this sector as one of the best for undertaking their businesses. As a result of increased desire to invest in this sector, the government, local and international investors are entering the market to meet the demand which seems to be growing (Donald, 2015). The increase in learning institutions is making the market to become flooded, hence strengthening the level of competition. Demand assessment As time goes on, Australians are beginning to realize that one of the best ways of surviving in the competitive job market is through undergoing post-secondary school education (Donald, 2015) . This factor has made the demand for higher education to continue increasing each day. According to statistics, the number of Australians who have undergone higher education has been increasing and is expected to continue growing in the future. However, some people are still experiencing difficulties in accessing higher education because of various issues like lack of finances. As a result of this issue, most of the learning institutions including the University of Melbourne have been using different strategies to ensure the disadvantaged students gets access to higher education (Doughty, 2013). Some of these strategies include using the best promotional tools and reducing prices. Segmentation and Target market The University of Melbourne has established different branches in Australia with the aim of making its services close to the potential students (Dainora, 2011). This institution mostly targets both local and international students. To succeed in its target market, the university has established more than 80 different study areas in Melbourne. This institution provides opportunities for students from all backgrounds. To establish proper marketing and meet the expectations of its students, its management has segmented the target market into different divisions (Pauwels., 2014). These segments are divided based on various factors like the career starters, industry switchers, career accelerators, academic Wanderers and so forth. These segments assist the management in formulating strategies that can help in offering services which can lead to customer satisfaction. Current marketing mix analysis Regardless of operating in a competitive environment, this institution struggles to attain a competitive advantage through ensuring the consumers get services according to their expectations (Doughty, 2013). The university has been ensuring it operates based on the 4ps (price, product, promotion, and place) of the marketing mix. Current offer This university offers different types of courses which are in line with the current and future job market (Luther, 2011). The University enables students to choose from various courses depending on their aspirations and qualifications. The courses offered include certificates, postgraduates, undergraduates and research bachelors. Distribution The University of Melbourne has made its products close to the consumer by opening various branches in different parts of Australia. The aim of establishing these branches is to bring services closer to its potential customers (Roslan, 2014). Its management seeks to continue investing in modern technology and innovation to ensure students gets a high-quality education. With the increase in demand for higher education, this University seeks to be more diverse, entrepreneurial and engaged in the provision of high-quality education for the local and international students. Promotion To survive in the competitive education market, University of Melbourne uses various promotional tools to attract both local and international students (Dainora, 2011). Unlike in the past where the management emphasized on using the press as its primary promotional tool, it has shifted to the use of social media to advertise its intakes, courses offered, branches and so forth. The management has adapted the use of social media platforms because most of its target customers are youth and majority of them are on one or more social media platforms. Social media is also cheaper and enables the management to reach large number of audience in different parts of the world (Harden Heyman, 2011). Apart from social media, this university uses other promotional tools like public relations, sponsorships, reward programs, and press releases. Prices Tuition Fee in this university is calculated per each unit taken. Fees for students are different because combinations of units vary from one student to the other (Zelimir, 2011). The Australian government is working to reduce university charges for the domestic students to ensure those who come from low-income families can access higher education. PEST analysis Political Politics have a significant influence on the performance of this institution (Fromm Garton, 2013). For example, government policies and political instability may have an impact on where students choose to pursue their courses of interest. Economical Melbourne University is affected by various financial aspects. For example, when there is a bad economic condition, the university experiences few new student admissions because of the decrease in house income (Luther, 2011). Its external sources of funding like the government also experience problems hence resulting to financial constraints. Social On a social basis, education has been undergoing through many transformations. Different factors such as changes in demographics have been impacting the enrollment of students in this university (Patrick, 2015). Indeed, social environment has influenced how the society views higher education and learning institutions altogether. Technological Through the advent of technology, the education sector has undergone a lot of transformations. Today, advancements in technology have been enabling students to pursue the courses of their interest and in the comfort of their homes (Donald, 2015). Technology has enabled Melbourne University and other learning institutions to enhance learning through coming up with modern learning facilities like computers and more advanced libraries. Competitor analyses The University of Melbourne competes with both the private and public universities (Luther, 2011). Its key competitor includes Sydney University and other institutions. The factor which triggers this competition is because each one of the institutions wants to be the leading in Australia. Several aspects which they compete for include the best students, superiority in research, competent staff and, and for status. The University of Sidney seeks to overtake Melbourne University as the best learning institution in Australia. Various strategies used by this University to achieve a competitive advantage include introducing new courses, encouraging the use of modern learning facility and establishing a positive relationship with the community. SWOT Analysis Strengths This University has an excellent reputation in Australia and other countries. The University provides high-quality education at an affordable price (Bodlaj, 2012). It also has an excellent learning facility and skilled tutors. Weaknesses One of the weaknesses associated with this institution is that it offers few undergraduate courses compared to other learning institutions. The other weakness is that its staff and students have high levels of change resistance Opportunities Because this University is termed as the best in Australia, it has the potential of attracting more students both locally and internationally (Doughty, 2013). The introduction of new courses and good learning facility can assist it to expand its market share. Threats Competition for students and status is among the major threats which the University Melbourne faces. Another threat which may affect this university in future is changes in political and socio-economic conditions. Value and brand positioning analysis The University of Melbourne has been using various positioning strategies to ensure its products creates a unique image in the brains of its customers. Among the type of positioning strategy used by this university is benefit positioning (Mustafa., 2015). With this strategy, the management highlights its powerful attributes that its competitors cannot attain. This positioning enables the students to realize the importance of studying in this school as compared to other learning institutions. Other positioning strategies used by University Melbourne are value and quality positioning. Conclusion Melbourne University operates in a competitive market. To survive in these market, its management has been using various strategies which include, proper promotional tools like social media, better segmentation, targeting the right customer and good product differentiation. The swot analysis of this company indicates that there are various strengths, weaknesses, opportunities and threats that the institution faces. Its PEST analysis also shows that the operation of the company is impacted by political, economical, social and technological factors. Bibliography Bodlaj, M. (2012). Do Managers at Two Hierarchical Levels Differ in How They Assess Their Company's Market Orientation?*. Journal for East European Management Studies, 17(3), 173-80. Dainora, B. S. (2011). Identifying the Gap in Value Creation at Universities: The Consumer's Perspective. Economics Sociology, 5(1), 456-478. Donald, B. (2015). Essentials of International Marketing. London: Routledge. Doughty, H. (2013). Flux: What Marketing Managers Need to Navigate the New Environment. The Innovation Journal, 31(1), 78-90. Fromm, J., Garton, C. (2013). Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever. New York: AMACOM. Harden, L., Heyman, B. (2011). Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign. New York: AMACOM. Luther, W. (2011). The Marketing Plan: How to Prepare and Implement It. New York: AMACOM. Mustafa., A.-S. (2015). Factors Affecting the Competitive Advantage for the Marketing of Educational Services in Jordanian Universities: Case of Zarqa University. International Journal of Marketing Studies, 7(5), 56-89. Patrick, D. (2015). Exploring the Benefits of Branding Universities: A Developing Country Perspective. IUP Journal of Brand Management, 12(4), 89-100. Pauwels., K. (2014). It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards. New York: American Management Association. Roslan, O. R. (2014). Higher Education Institutions and Social Performance: Evidence from Public and Private Universities. International Journal of Business and Society, 15(1), 123-145. Zelimir, M. J. (2011). Making Universities Relevant: Market Orientation as a Dynamic Capability within Institutions of Higher Learning. Academy of Marketing Studies Journal, 15(1), 89-112.

The Beatles And How They Changed Music free essay sample

Essay, Research Paper The Beatles Rise to Stardom The Beatles are a legendary set that underwent legion alterations over the old ages. They rose from a small English set to the most celebrated stone and axial rotation set in the universe. During the 1960? s, the Beatles used war and drugs as dominant subjects in their music. They brought a whole new position of world to the American civilization. In the early old ages, The Beatles struggled with set rank. Ultimately, the set? s concluding members were John Lennon, Paul McCarthy, Ringo Starr and George Harrison. In 1957, John Lennon decided to compose a set, neer anticipating to go the greatest stone set of all clip. John experienced many set names and members such as: ? The Blackjacks? , ? The Quarry Men? , ? Johnny A ; the Moondogs? , and? Silver Beetles? . Pete Best was a impermanent drummer that was subsequently replaced by Ringo Starr. Rod Davis was a old banjo participant who failed rapidly. John Lennon collaborated the name, The Beatles, after? holding a vision when he was 12 old ages old. A adult male came to him with a fire pie and said unto them? From this twenty-four hours on you are The Beatles with an Angstrom? ? ( Detecting Biography 3 ) . At this clip The Beatles were looked down upon in Liverpool, the grass roots of The Beatles, while non responding good to rejection they were determined to go Liverpool? s top set ( Detecting Biography 3 ) . A local record shop director noticed and paid close attending to the set. He would subsequently be The Beatles director, known as Brian Epstein. Brian arranged an hearing with Decca Records. The turnout was devastational? the caput of Hahn and Donald Decca Records told The Beatles director, ? Guitar groups are on their manner out Mr. Epstein? ( Shotton 73 ) . The Beatles did non allow that halt them a few months subsequently they received an hearing with Parlophone Records. George Martin with Parlophone Records signed The Beatles in the mid-1960? s. ? Love Make Me? was their first individual released on October 5, 1962. ? Please Please Me? topped the British charts in 1963. Please Please Me stayed at the top of the British charts for 30 hebdomads, set uping the group as the most popular stone N? axial rotation set of all time seen in UK ( shotton 78 ) . Each individual created by The Beatles sold over a million transcripts in the UK. As clip went on The Beatles were turning quickly as composers and musicians, every bit good as famous persons, looking on the highest rated Television show in Britain, ? Sunday Night At The London Palladium? . Beatlemania was shortly to strike everyplace. ? Beatlemania broke out in the British Isles in 1963, the group generated crazes at all of their public visual aspects, musical or otherwise? ( legends2 ) . In 1964, The Beatles conquered the biggest record market, America. Capitol Records heard? I Want To Keep Your Hand? and took advantage of the chance. The Beatles appeared on? The Ed Sullivan Show? in February of 1964. They were a knock it was a public presentation heard around the universe. ( Detecting Biography 5 ) . Calendar months subsequently The Beatles ranked top five best singles in the United states and Brittian. The Beatles besides touched Americans in other facets than merely playing vocals on records. America was continuously mourning the decease of John F. Kennedy and The Beatles revealed American civilization through music ( Shotton 97 ) . Americans need joy and exhilaration to construct up the economic system. Rock n? Roll had died in America until The Beatles Hahn and Donald showed them how to dance once more ( shotton 99 ) . The Beatles toured America for the first clip in 1964. Touring America meant going state-to-state with 1000000s of fans following to be involved in Beatlmania. ? A Difficult Days Night? and? Help? were two gesture images produced by The Beatles. The Beatles performed in forepart of 50000 fans at the Shea Stadium in New York ( Corbin 189 ) . Lennon provinces to the imperativeness, ? The Reason why childs are so brainsick is that cipher can confront the duty of conveying them up. Not even jesus? ( Corbin 194 ) . John had to apologise several times to the imperativeness, there became anti-Beatles and decease menaces became more common. Brian Epstein died in August 1967 due to drug overdose. Thingss would finally fall apart for The Beatles ( The Beatles3 ) . The set went on to movie two more movies, ? The Charming Mystery Tour? and? Yellow Submarine? , dedicated to Brian. Outside involvement and avocations started impacting the personal involvement in the set. In 1964, The Beatles began experimenting with marihuana and subsequently used tonss LSD. The behind the scene statements went public and concern agreements failed. The Beatles last concert played was at Candlestick Park in San Francisco on August 29, 1966. The Beatles broke out with the album originally titled Get Back but later became known as Let It Be, in 1969 ( Detecting Biography 11 ) . Each set member continued on with his or her personal lives outside of The Beatles. George Harrison and Paul McCartney? s dissensions resulted in George go forthing the set. George returned for the concluding album Abbey Road in 1969. The Beatles gave their last public visual aspect on top of the Apple edifice on January 30, 1969. Each Beatle went down the way of individualism, all still bring forthing music and inciting the peace motion. John Lennon, the laminitis of The Beatles, is one of the Hahn And Donald most influential person in the music industry. John married Cynthia Powell in August of 1962 and became the male parent of Julian. Merely a few old ages subsequently Cynthia realized, ? John was unsmooth, ready and non her type at all, but had an resistless character? ( legend2 ) . Soon after John re-married to Yoko Ono in November of 1966. John released his solo album Imagine in 1970. Imagine spoke for John as in depicting his dream and sent his message across to hearers ( Corbin 214 ) . John performed a charity concert in Madison Square on August 30, 1972 to back up the mentally disabled. This concert ended John? s experience with the Plastic Ono Bans. John and Yoko separated in 1973 due to the imperativeness and changeless battles they had gone through. John went to Los Angeles and became a rummy and a frenzied sedative ( Corbin 217 ) . After being entirely for some clip, John realizes he loves Yoko and they have a boy, Sean. John subsequently released another album, Double Fantasy, in 1980. John had begun work on his following album, ? Milk and Honey? , when he was shot in forepart of his flat composite in New York. He died at the age of 40 in the Roosevelt Hospital on December 8, 1980 ( Corbin 267 ) . John Lennon created The Beatles and made music that influenced the full universe. John Lennon was a leader non a follower, he stuck to his beliefs and stood by people? s rights ( Shotton 216 ) . He touched the psyches of many persons and can neer be replaced. His parts in the music industry will populate on in memory for many more coevalss to come. Legend is merely a obscure word to depict The Beatles and John Lennon. The Beatles wanted peace, love, and felicity and they gave it non merely to Britain but besides to the universe around them. Their music touched everybody? s lives and gave a new significance of felicity to America.

How To Use the Spanish Word No

How To Use the Spanish Word No A simple Spanish word like no can be deceptive. It looks and sounds like its English cognate, no, and has a similar meaning. There are some ways in which the Spanish no is used that will seem unfamiliar to English speakers. Here are some of the most common uses of no: No as a Simple Answer to a Question This usage is similar in both languages: -  ¿Ests feliz? - No. (Are you happy?  ¶ No.)-  ¿Es estudiante de la sicologà ­a? - No, es estudiante del arte. (Is he a psychology student?  ¶ No, hes an art student.)-  ¿Hay muchas personas en tu paà ­s que hablan inglà ©s? - No, pero hay muchas que hablan portuguà ©s. (Are there many people in your country who speak English?  ¶ No, but there are many who speak Portuguese.)-  ¿Te gustarà ­a un cafà ©? - No, pero me gustarà ­a un tà ©. (Would you like a coffee?  ¶No, but I would like a tea.) Using No as a Question Tag No is very commonly attached to the end of a statement to turn it into a question, either rhetorically or seeking confirmation from the listener that the statement is true. It is usually the equivalent of isnt that so? or something similar. No in such situations is often called a question tag or tag question. Estudias mucho,  ¿no? (You study a lot, dont you?)Su esposa es inteligente,  ¿no? (His wife is intelligent, isnt she?)Voy contigo,  ¿no? (Im going with you, arent I?)El vuelo sale a los dos y media,  ¿no? (The flight leaves at 2:30, doesnt it?) Using No To Negate a Verb In English, this is usually done using a negative auxiliary verb such as dont, wont or didnt. Él no comprende el libro. (He doesnt understand the book.) ¿Por quà © no estudiabas? (Why didnt you study?)La presidente no es una mujer de grandes principios ni convicciones. (The president isnt a woman of great principles nor convictions.)No fuimos ayer a mi casa. (We didnt go to my house yesterday.) Using No as Part of a Double Negative As a general rule, if a Spanish verb is followed by a negative, it must also be preceded by no or another negative. When translated to English, such sentences use only one negative word. As shown in the second translations below, this may result in an indirect translation of no. No conoce a nadie. (He doesnt know anyone. He knows nobody.)No fui a ninguna parte. (I didnt go anywhere. I went nowhere.)Ahora mismo no estoy concentrado en escribir ningà ºn libro. (Right now Im not focused on writing any book. Right now Im focused not on writing any book.)No quiero que nunca me olvides. (I dont want you to ever forget me. I want you to never forget me.) Using No as the Equivalent of Non- Before Some Nouns and Adjectives Many words use prefixes as a way of making them into the opposite; for example, the opposite of prudente (careful) is imprudente (careless). But some words are preceded by no instead. Creo en la no violencia. (I believe in nonviolence.)Humo pasivo puede matar a los no fumadores. (Secondhand smoke can kill nonsmokers.)El pà ³lipo es no maligno. (The polyp is nonmalignant.)No existe la palabra para definir a la mujer que no es madre. Pero sà ­ que existen las no madres. (There isnt a word that defines the woman who isnt a mother. But indeed non-mothers exist.)Soy un no ciudadano. (I am a noncitizen.) Using No as the Equivalent of Not Typically, no when used the way English uses not immediately precedes the word or phrase it negates.  ¡No en nuestro nombre! (Not in our name!)El matrimonio con ella fue fugaz y no feliz. (His marriage with her was brief and not happy.)Pueden hacer el mismo, pero no rpidamente. (They can do the same thing, but not quickly.)Tiene la inteligencia de no pedir lo que no le van a dar. (She has the intelligence to not ask for what theyre not going to give her.) Using No as a Noun As can the English no, the Spanish no can be used as noun, although the Spanish word is a bit more flexibly used. El paà ­s ha dicho un no rotundo a la guerra. (The country has said a definite no to the war.)Hay una diferencia profunda entre el sà ­ y el no. (Theres a huge difference between yes and no.)Con este referà ©ndum le dieron un gran no al primer ministro. (With this referendum they gave a huge no to the prime minister.) ¿Aceptarà ­as un no dà ©bil? (Would you accept a tentative no?)

Midwest Cars Assignment Example | Topics and Well Written Essays - 500 words

Midwest Cars - Assignment Example The same scenario happens at the police branch. The vice group only took action after an exposà © was carried out. It seems the vice group was afraid of the censure they would receive either from the public or their authority as a result of the revelations on their inaction. Some organizations also operate with their interests far off from the larger society, below the conventional level of morality. There are many organizations today that trade-off services that would benefit the society at large, for profits (Williams &Arrigo 26). Although the prostitutes ring around the neighborhood was operating openly and illegally, the police did not take any action despite gathering information and receiving numerous calls of action on the same from the neighborhood group. People who are not accepting of divergent views are also considered to be operating at lower levels of moral development. These groups of people are usually anti change. They are not willing to challenge themselves out of the status quo. In the story, the new police boss had a new idea of implementing community policing in the city. The idea would have probably resolved most of the issues the residents of the Midwest neighborhood were facing way faster. The officers were however not willing to rid off their old thinking methods and seeing the benefits of community policing (Williams & Arrigo 21). The same behavior happens in most organizations where there is a form of resistance to the introduction of new methods that shake up the old ways of doing things. From the above analysis, it is clear that some if not most organizations function at lower levels of moral development. In the second story, receiving a free meal is ethically correct in this context because of two things. First is the frequency of the free meals. The restaurant owner was simply by the use of a single meal thanking the officer for the single job he did. People

Curbing the Costs of College Textbooks Essay Example | Topics and Well Written Essays - 1500 words

Curbing the Costs of College Textbooks - Essay Example The federal government has even involved itself in the issue by passing a recent law that forces publishers to tell professors how much-required texts will cost their students, and colleges must inform students during class registration what books they will need to purchase for each course. The best and most fair solution for everyone when it comes to textbook pricing is to move away from physical printed and bound books to electronic and downloadable texts. Publishers have every right to make money, but students should have the ability to save themselves money wherever possible while working towards their diplomas. Problems with the current system Students today spend a lot of time and effort when it comes to buying textbooks. Once their class booklists are in hand, the students have a few options as to where to buy their books. There’s the school bookstore, which will usually carry new and used copies of required books, and will buy back some books from previous purchases. S tudents may also look for their books online, at sites like Amazon.com or eFollet.com, which often offer a larger selection of used copies than the campus bookstore and often at a lower price (Bernard B5). Yet there are a lot of roadblocks when it comes to finding a cheaper, used copy of a textbook. According to a national survey conducted by the Public Interest Research Groups (PIRG) of required college texts, the books are revised and issued as new editions â€Å"every three to four years regardless of changes to the subject† (Allen 6). Why is this a problem? Because the older editions are then considered outdated and are made unavailable to students by the publisher. The older editions cannot be traded in for cash or credit at the student bookstore or sold online at Amazon.com or eFollet.com. Students enrolling in classes where the new editions are required must buy the books new since used copies are not available. Students also complain that many times they are only requ ired by their professors to read a couple of chapters in a single textbook – despite having to purchase the entire book (Allen 7). In the 1980s through the early 1990s, it was a fairly common practice for professors to offer â€Å"course packets,† which were photocopied chapters from several different textbooks and were made available to students for only the cost of the photocopies. These packets were widely considered by publishers to be a blatant violation of copyright law, leading to a lawsuit against a Kinkos in Ohio who was handling the photocopying order for Ohio State University. The publishers won the suit and course packets began disappearing not only from OSU but from colleges everywhere. (O'Shaughnessy 1-2) In 2010, the federal government passed a law as part of the Higher Education Opportunity Act (HEOA) requiring that book publishers tell professors up-front, in all marketing materials, how much the book will cost the student. The idea behind this provisi on of HEOA was described as â€Å"an effort to get professors to be aware of what their choices were really costing their students† (Smith A5).  

19th Century English Architecture Essay Example for Free

19th Century English Architecture Essay Introduction * The 19th century heralded the arrival of the Industrial Revolution, which wrought unprecedented socioeconomic and technological changes in England, transforming it into a modern industrial society. This essay examines the impact that these changes have had on the design and construction of two new building types, namely the railway station and prison. * This essay argues that the design and construction of railway stations in England had to be adapted to the changes wrought by the Industrial Revolution, such as widespread rural-urban migration, rapid urban growth and rising affluence in English society. On the pragmatic side, station builders also had to look for alternative materials resistant to corrosion from steam and smoke emitted by locomotives. This essay also examines the social changes and penal reforms in 19th century England which caused a shift in societal perspectives towards crime and punishment, and how these impacted the design of three major prisons at that time. See more: Examples of satire in adventures of huckfinn essay Railway Stations Due to the rapid economic growth and development resulting from the Industrial Revolution, many urban areas expanded at a dizzying rate as people in the countryside flocked to towns and cities looking for employment. Historian Eric Evans notes that Glasgow grew by 46 percent in the 1810s and Manchester by 44 percent in the 1820s. Social problems such as overcrowding, congestion and crime soon followed. These changes resulted in new functional needs and requirements for buildings. * Prior to the 19th century, trains were primarily built for transporting cargo. At the turn of the century, railway stations had to be adapted to cater to the increase in passengers travelling through England for work and leisure. They served as terminals and interchanges for many trains from the different rail companies, as well as waiting areas and temporary accommodation for passengers. From an architectural standpoint, they were important buildings because their * construction incorporated all the major architectural movements of the 19th century, in terms of materials, style and structure. * The first English railway station at Crown Street, Liverpool (fig. 1), like all railway stations, was built mainly to provide shelter for its occupants passengers and trains. In addition, the preceding modes of transportation – the canal and the century-old turnpike system – had specially catered architecture for its passengers; inns were used instead as departure points, relay stations and terminals. As there was no precedent for this building type, most early railway stations, including Crown Street, had their shelters constructed based on the design of sheds built for cattle and wagon. However, the style of railway station evolved in the mid-19th century, due to unprecedented urban growth in cities in England, the increasing social significance of stations and opposition to railway construction. As railway companies began to expand their networks, more people started moving to the cities. Growth in traffic and migration led to overcrowding and congestion in the cities and soon there was a need for a re-evaluation of the station designs. * Railway stations bore social significance in 19th century England as they were iconic landmarks. Driven by the idea that â€Å"the station was to the modern city what the city gate was to the ancient city†, the station’s design was the first impression that travellers got of the city/town. Rising affluence among the English due to the industrial boom meant that the public would also use the station’s design to get a feel of the city and gauge how attractive it was to live in or travel to. One such example is Euston station, universally lauded by the English public for its majestic Doric Arch entrance. As rail travel quickly became affordable for the masses in the 19th century, the design of railway stations also had to take into account class differences in English society. Therefore, the Crown Street station, and many other stations after it, also had different booking areas/waiting rooms designated for first-class and second-class passengers. * The wide-scale construction of railways throughout England faced much opposition from many locals, who criticised the pollution, noise and encroachment it made to rural landscapes. Therefore, builders used design and local building materials to absorb railways into the rural scene. Country stations were designed to look like cottages, gate lodges and farmhouses, using materials such as red brick in the Midlands, golden limestone in the Cotswolds and pale grey in Derbyshire. In the mid-19th century, station builders sought to achieve architectural feats due to increasing competition between companies. One such example was Paddington (fig.2) which boasted of having the widest single-span train shed at that time to cater to the technical demands of the changes in occupant load and social identity. This became an example for other railway stations which were built after it. At the turn of the mid-19th century, due to a significant increase in new building material production, iron became increasingly available and was more frequently used in architecture. At the same time, railway stations were expanding in size due to increasing demand. Wider-span train sheds were needed to accommodate the growing occupant loads on trains. With the previous completion of works demonstrating the potential of iron in achieving wider-span roofs, railway builders started using it. Wide-span roofs allowed greater flexibility in accommodating the growing crowd and the alteration of track and platform beneath it. In addition, iron was regarded as the most suitable choice for railway sheds. As timber (the common material used before iron) deteriorated rapidly under the exposure to sulphurous steam produced by trains, iron, which was more resistant, was used as a substitute. This is a clear example of station builders adapting their materials to peculiar conditions in rail stations. Prisons Prisons in England before the 19th century were places of temporary custody, where inmates regardless of age, gender or offence were locked together in a method known as congregate confinement. Such confinements were overcrowded and had poor ventilation, lighting and sanitation. Among the inmates, there were ill people, drunkards and lunatics. Due to lack of public funding, prisons were also poorly staffed and inmates’ welfare was usually neglected. Official statistics show that crime rates rose in the first half of the 19th century, before eventually falling in the second. The rise coincided with the rapid urban growth in the early years, which led to a demand for more prisons to be built, especially in the cities. In fact, 90 prisons were built or added to between 1842 and 1877. Notable prisons during that time include Millbank, Newgate and Pentonville. The design of these three prisons were affected by ongoing social changes and prison reform movements. The 19th century also saw major reforms to the prison system in England, namely the mass building of large prisons and changes to the treatment of prisoners, due to a shift in societal perspectives. Firstly, severe punishment, often through public execution, became less favoured compared to calibrated punishment proportional to the crime. Secondly, thinkers like Foucault saw prison as a tool for disciplining the offender, for correction and reform. Social reformers like John Howard lobbied for prisoners to be separated according to their gender, crime and health, by solitary confinement and imposition of silence to encourage reflection and penitence among the prisoners. Another social reformer, Jeremy Bentham, conceptualised the â€Å"Panopticon† scheme for a model prison, which consisted of prisoners occupying cells in the circumference of a circular building, allowing fewer guards to survey them from a central observation point. While the design was never implemented in its whole, the key idea of surveillance did take hold in certain prisons. Millbank prison incorporated this idea by building small storey surveillance towers for its staff from which they could receive and give information. To deter potential offenders, the architecture style of prisons was adapted to ensure maximum secrecy and communicate the severity of crime. For example, in Pentonville, the imposing Gothic style was used to great effect, with a portcullis entrance and castellation around the walls, which featured in subsequent prison building. Such barriers kept the public fenced out and sent an implicit message about what went on inside. Another example would be the felons’ door in Newgate which was also ominous and foreboding with â€Å"overpoweringly grim character†. Such designs gave prisons their own peculiar appearance, which eventually became recognized by the public. Prison architects also sought to enforce the separation/confinement school of thought in their design of internal arrangements. Large rooms for congregated confinement were replaced with smaller individual solitary confinement cells. Partitions were erected in spaces whereby prisoners were gathered, such as chapels and workshops (fig.X). These designs were imposed to prevent interaction among prisoners and to emphasise penitence. At Newgate, the chapel was designed such that male felons, debtors and women would enter it through isolated corridors. The chapel feature was novel for its time, adhering to reformers’ belief that moral penitence could rehabilitate offenders. In Millbank, prisoners were separated in silent cells and could only graduate to work together in groups through good behaviour. Conclusion The 19th century is widely seen as the era in which England developed into a modern state, owing to the Industrial Revolution which saw the inception of important inventions such as the steam engine and the development of the railroad and iron industries. Such technological changes also gave rise to socioeconomic changes in England, which affected the style, structure and materials of buildings. Railway stations had to be designed to cope with population growth in urban areas driven by economic development, but also be aesthetically pleasing – some became iconic landmarks embedded in the public consciousness. The use of materials also had to take into account the practicalities of rail operations. On the other hand, prisons were more affected by social changes and penal reforms arising from public debate over crime and punishment. Prisons were expected to incorporate elements of rehabilitation in addition to punishment. Humanitarian reformers like Bentham and Howard also lobbied for the separation of prisoners rather than congregation confinement. These movements changed the way prisons were designed and built in the 19th century. Both building types changed and evolved greatly in the 19th century not merely because of technological breakthroughs, but due to changing beliefs, values and attitudes in English society, which was going through an era of Enlightenment. Given the far reach of the British Empire then, these changes not only impacted England at that time but also its colonies throughout the world and remain visible today. [ 1 ]. Eric Evans, 2001, The Forging of the Modern State: Early Industrial Britain, 1783-1870 by (3rd edition) London: Longman Pearson [ 2 ]. Carroll L. V. Meeks, 1956, The Railway Station An Architectural History, Yale University Press, USA, Pp. 27 [ 3 ]. Christian Barman, 1950, An Introduction to Railway Architecture, Art and Technics, London, Pp. 16 [ 4 ]. * Carroll L. V. Meeks, 1956, The Railway Station An Architectural History, Yale University Press, USA, Pp. 39 [ 5 ]. The Inception of the English Railway Station [ 6 ]. Jack Simmons, 2003, The Impact of the Railway on Society in Britain, Ashgate Publishing, Ltd, Pp. 122 [ 7 ]. E2BN, 2006, â€Å"Victorian Crime and Punishment from E2BN†. East of England Broadband Network. Web. 5 Oct 2012 [ 8 ]. Robin Evans, 1982. The Fabrication of Virtue: English Prison Architecture, 1750-1840. Cambridge University Press, pp 247 [ 9 ]. John Pratt, 1993. This Is Not a Prison: Foucault, the Panopticon and Pentonville. Social Legal Studies December 1993, pp 373-395 [ 10 ]. Harold D. Kalman, 1969. Newgate Prison. Architectural History, Vol 12 1969. pp.7 [ 11 ]. Harold D. Kalman, 1969. Newgate Prison. Architectural History, Vol 12 1969. pp.5 [ 12 ]. David Wilson, 2002. Millbank, Panopticon and their Victorian Audiences. The Howard Journal, Vol 41 No. 4 September 2002. Pp 369

The Doctrines of Kurt Vonnegut Essay -- Biography Biographies Essays

The Doctrines of Kurt Vonnegut The writing of Kurt Vonnegut exhibits perception without restriction and imagination without limitation. It surpasses mountains of ignorance and rivers of innocence to extend emotions for society to sympathize with reality. He incorporates his knowledge and view-points into a variety of literary genres for everyone to learn of his inquiries and philosophies. To draw readers into his sphere of influence, Kurt Vonnegut administers an inflection on the present to state other tenses (Schatt 148). From government to technology, he applies his ideas to all subject matters, allowing all readers to comprehend his beliefs (Nichol 602). The literature of Kurt Vonnegut coincides with his sentiments appertaining to human substantiality, altruistic love, and Post-existentialism. A primary interrogation Vonnegut predominately accentuates is the meaning of human existence; "What is the purpose of life?" (Holland 54) Man must feel that he is "serving some purpose," that his life has substance and significance (55). To find an answer to this question, Vonnegut unwinds into the pages of his works, man's search for substantiality, and his attempt at changing his destiny to obtain answers through power. Human nature possesses man to hunger for control, and without dominance, man feels purposeless. By making him "powerless to alter his destiny in any way," Vonnegut stresses an exploration for usefulness, and the question of life's poignancy is seen w... ...sp; all he could to make our marriage a happy one. EPICAC gave me anniversary poems for Pat- enough for the next 500 years (Vonnegut, Welcome to the Monkey House 284). EPICAC knew that fate did not allow him and Pat to be together. His happiness came from the happiness he gave to her and sacrificed for his best friend. Feelings and beliefs do not necessarily need to come from emotions, and in many of Vonnegut's work, it comes f

Business ethics Essay

Ethics is something that is very important to me. I would like to think that everyone has manners or even common sense when it comes to other peoples’ feelings, or physical pain. But I cannot think like this. If I were to have my own business I would have a code of ethics that would be followed very strictly. I simply will not tolerate any form and unethical behavior in the workplace. The first research situation states: â€Å"A researcher studying dorm life on campus discovers that 60 percent of the residents regularly violate restrictions on alcohol consumption. Publication of the finding would probably create furor in the campus community. Because no extensive analysis of alcohol use is planned, the researcher decides to keep his findings quiet. † I believe that this researcher did do the right thing. If the researcher would have gone public with this information it could potentially put a lot of the students in danger. The publication of the fact could cause riots, or fights within the campus. Plus the students did not know that the researcher was gathering information about the alcohol consumption, which would violate one of the six ethical issues. Deception would be considered misleading the students about the nature of the study, meaning the researcher told the students one thing but did not tell them about the research on alcohol consumption. Another thing that the researcher could have possibly caused is physical harm. By keeping the information gathered to him or her, it did not cause uproar in the campus community. The researcher could have also revealed which groups of people, or even single people, are consuming the alcohol which could lead them to feel depressed, or cause people not to talk to them, and maybe even cause them to transfer to another school. Even though the researcher could have used this information to his or her advantage, this is not what he or she intended to research therefore the information gathered should not be used for anything. In my opinion, this particular researcher has done a great job with their ethical behavior. According to the six ethical issues the researcher has followed each one to prevent any type of unethical behavior. This procedure is very acceptable, and I do recommend this to anybody who plans on doing any type of research. The second research situation is: â€Å"A research questionnaire is circulated among students as part of their university registration packet. Although students are not told they must complete the questionnaire, the hope is that they will believe they must-thus ensuring a higher completion rate. † I do not agree with this at all. This is very unprofessional, and the researcher or organization behind this survey will not receive the expected results. First of all you have to tell the students what the survey is about, why it is important that they fill out the survey, how this will benefit the students directly, and that it is not a requirement, but on a volunteer basis so that they do not feel like they are being forced to just simply write something on the survey that may not be entirely true, creating invalid information. At my workplace I sell mobile phones for AT&T. When a customer comes in to activate a new line of service or upgrades their existing device they are sent a survey on how the experience was in the store. It is my job to explain what the survey is about and why they are receiving this survey. I also have to make sure the customer understands that it is not required of them and if they do not feel comfortable taking it they do not have to participate. The survey is also completely anonymous, unless the customer requests their name to be a part of the survey, again this is optional. Another thing I always do is make sure I tell them how this survey can benefit them. I tell them it is simply to improve our service through customer feedback. By doing these few extra steps, we have gotten so many more surveys posted than ever before. If a survey is just randomly there, the customer is not going to know what it is for. They aren’t going to realize that by filling this survey out it could very well potentially help them. Odds are that about 90% of people will not take a survey if it is not explained to them. If a researcher wants results, he or she will take the time to do these few extra steps to get the correct information needed for the research.

Child Abuse And Neglect Of Children - 1381 Words

Patricia Ivory Instructor Dr. Andrew Freeman GENE 100: To Make Abused and Neglected Children Whole 3 May 2017 Ivory 1 ] To Make Abused and Neglected Children Whole Introduction The abuse and neglect of children becoming victims in homes is a national epidemic. Because of its severity and being so widespread, there are organizations set up by the juvenile judicial court system that assign Court Appointed Special Advocates (CASA) as volunteers to intervene in the families of reported physical/sexually abused and neglected children; that they may experience childhood with all of its innocent privileges without the hurt, pain, and neglect. The children come from homes of natural parents, single parents, grandparents, foster, and/or court†¦show more content†¦The type of abuses known to children are: child sexual abuse, physical child abuse, emotional child abuse, neglect of a child, domestic violence, and shaken baby syndrome We know that of late, child trafficking, which is the exploitation of children under 18 years of age is getting worse. â€Å"The US Department of Justice has supported CASA advocacy since 1985 through its Office of Juvenile Justice and Delinquency Prevention (OJJDP), it has changed the lives of many† (www.casaforchildren.org). Neglect has proven to be the most severe form of abuse in the home outweighing the physical abuse. â€Å"In 2014 more than 76,000 CASA and guardian ad litem (GAL) volunteers helped more than 251,000 abused and neglected children find safe, permanent homes. CASA/GAL volunteers are everyday citizens who have undergone screening and training with their local CASA/GAL program† (www.casaforchildren.org). The Guardian Ad Litem (attorneys) are also appointed by the judges – some are paid and others are volunteers. Cherish Character What type of people are these volunteers that stand in the gap for this culture of abused children? People that have been empowered by the courts to bring support, love and peace to the children that need it with a passion to help them that are hurting. They not only bring wonderful change to the lives of these defenseless children, their lives are enriched as well. The cherishing of character is aligned with the type of volunteers forShow MoreRelatedChild Abuse And Neglect Of Children1670 Words   |  7 PagesChild Abuse and Neglect Are you a child being abused by your parent? Do you need help? Why would any parent do that to their child or children? Child abuse is common, there are many different kinds of abuse. 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